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10th March 2008

JOGGERMEDIA APPOINTS LAZARUS MEDIA AS ITS EXCLUSIVE UK AGENT

Lazarus Media Limited, the media business services company, is today pleased to announce its appointment as the exclusive UK agent of JoggerMedia GmbH, the German technology company.

JoggerMedia GmbH, based in Hamburg, Germany, has developed a unique DVD mastering process which enables a layer of video content to be securely embedded in a DVD disc. This video content can only be viewed after a unique access code has been entered into the DVD player.

The JoggerMedia technology is also capable of securely embedding a second layer of video content in a DVD disc. This second layer of video content will sit behind the first layer of video content and again, can only be viewed after a unique access code has been entered into the DVD player. The access code can be obtained via a website. This innovative technology is legally protected by various international patent applications.

Lazarus Media will introduce this technology to print media publications that use DVD promotions, brands who may want to produce premium DVDs to be sold or given away with their products or services and any businesses that produce or sell DVDs.

Steve Lazarus, Managing Director of Lazarus Media, said: “This is a very exciting technology. It lengthens the shelf life of ordinary DVDs and allows content owners to generate incremental revenues by effectively achieving a second sale from one DVD. It can also be used by businesses as a unique marketing tool. Any businesses that use DVDs to generate revenues or for marketing purposes will also be excited by this technology.”

Tilo Ferrari, CEO of JoggerMedia GmbH, said: “We wanted to grow our business in the UK and Lazarus Media was our first choice of agent. We have no doubt that their contacts and experience will prove to be an invaluable asset in helping us launch this unique technology.”

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About JoggerMedia GmbH

The JoggerMedia Corporation was established by Tilo Ferrari and Dr. Philipp Haberstock in Hamburg. Along with the founders, the prestigious High-Tech Gründerfonds and other investors are shareholders in the business. The JoggerMedia Corporation has developed a pay and access technology which enables new forms of distribution in the DVD market. JoggerMedia mastered DVDs are accessed by entering an activation key on the consumer's remote-control. This innovative technology is legally protected by various international patent applications and allows for the first time to sell content and play-back rights of DVDs separately. This way, new worldwide possible uses for DVD contents are created. What was only possible in the video-on-demand domain for high-speed internet access so far, is now also available for any standard DVD player: The low priced on-demand distribution of films, which in turn attracts new strong target audiences.

JoggerMedia mastered DVDs can be used on any DVD player and are easy to handle. Furthermore JoggerMedia mastered DVDs feature a secure access and copy protection system and are ready for the mass market. JoggerMedia will licence the technology for the pay-per-use marketing of DVDs and it can also manufacture and distribute DVDs in cooperation with various partners.