The following is an extract from a press release issued by Cellcast plc on 24th October 2007. The full press release can be viewed at www.cellcast.tv.  

"Following successful presentations earlier this month at MIPCOM in Cannes, at which SUMO.tv was among the finalists at the Mobile & Internet TV Awards, Commercial Director Steve Lazarus has concluded a number of important content deals. In its first UK deal, online distribution specialist Bluefish Media, a subsidiary of Eidos New Media, has agreed to supply selected titles from the Eidos portfolio for the "Games" section of the SUMO.tv website. In a further significant move, SUMO.tv has agreed to host third-party premium content provided by the events and formats distributor Zeal Entertainment, as well as streaming video and downloads from Liberation Entertainment, a major DVD distributor. All three are revenue-sharing deals."