Lazarus Consulting, the media business consultancy, is delighted to announce its appointment as Dr Gillian McKeith’s exclusive global distribution and licensing agent to help exploit Dr Gillian’s Personal Health Profile via newspapers, consumer magazines and online media companies.

Dr Gillian McKeith is the internationally acclaimed holistic nutritionist who has written several bestsellers and presents Channel 4’s hit TV series You Are What You Eat.

Lazarus Consulting, represented by its founder and Managing Director, Steve Lazarus, will be responsible for securing single and multi-territory distribution and licensing agreements with media partners (for both print and online) to distribute Dr Gillian’s Personal Health Profile.

Dr Gillian’s Personal Health Profile is a ground breaking and innovative personal nutritional evaluation. It creates a detailed personalised and comprehensive health report which is sent direct to a consumer’s PC after answering online a series of detailed nutrition questions.

Dr Gillian’s Personal Health Profile was launched this month. In order to bring the health profile to a wider audience, Lazarus Consulting is currently offering media partners the opportunity to conduct promotions incorporating the health profile, such as passing on discounts to their readers via the use of tokens, category exclusivity and/or the development of an exclusive co-branded health questionnaire and report.

Commenting on the appointment, Steve Lazarus said: “No-one knows better than Dr Gillian McKeith the challenges that today’s consumers face. We live in a fast paced society where health issues are higher on our agenda than ever before, but many consumers don’t know where to start. With Dr Gillian’s Personal Health Profile they can become a virtual one-to-one client and can obtain a life-changing report and consultation in their own time and in the comfort of their own homes. This has never been done before and I am delighted to be able to offer media partners the opportunity to be a part of this ground breaking innovative service”.

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