29th
October 2008
LAZARUS MEDIA LAUNCHES KIDS TOP 20 IN THE UK
Lazarus Media Limited, the media business services company, is today pleased to announce its appointment as the exclusive
UK agent for Kids Top 20, the hit European kids TV property controlled by The Creative
Farm, the Australian media and entertainment company.
Kids Top 20 is a weekly half hour live action music show for kids aged 6 to 12. It has been on air for 4 years in the
Netherlands, Belgium,
Germany and Finland
and has recently been launched in France.
It is one of the highest ranking shows for kids (average market share of 50% in the target group).
Kids Top 20 is an interactive music chart show with a weekly TV format, an internet site, merchandising spin offs and
new artist launches. Every week kids in the 6 to 12 age group vote on the internet for their favourite music to build their
own chart. Based on these polls the TV music chart is produced. The show is recorded in a primary school location each week,
with each episode commencing with the building of the Kids Top 20 studio set actually inside the classroom.
In every episode the presenter dances and talks with the kids about music, fashion, lifestyle, latest trends and the
current Kids Top 20 music chart. Local and overseas celebrity guests appear on the show. It’s also an ideal launch platform
for new local talent.
The Creative Farm is launching the series in Australia in February
2009 (on Channel 9) and in Singapore on
Mediacorp in late 2009. Discussions are continuing with other international broadcasters. There is a full licensing and merchandise
programme that will be implemented in conjunction with the UK TV commission; this will include branded clothing, publishing
materials, DVDs and partnerships with brands.
Steve Lazarus, Managing Director of Lazarus Media, said: “Kids Top 20 has been launched successfully across Europe
and I’m sure that it will appeal to UK
broadcasters. Empowering the kids to decide the chart is a really positive element of the format and one that distinguishes
it from other kids shows.”
-end-
About
The Creative Farm
The Creative Farm is a private media content development and production company with registered offices in Brisbane and Singapore.
The company comprises a team of creative producers, directors, writers and animators together with an in-house business and
legal management team.
The founders of The Creative Farm are known for the children’s animation production, FARMkids, currently being
sold around the world. FARMkids won the Best Animated TV Series at Australia’s
top animation festival in 2007 and FARMkids was also the winner of Brisbane’s
Best Creative Company in 2007.
The Creative Farm is developing, acquiring and producing world class content for television, digital and mobile media
and merchandising across a number of properties. The company specialises in the conceptual development and creative aspect
of the entertainment business, and develops properties that:
• Maximise merchandising opportunities
• Deliver content for the international market
• Provide innovative entertainment for children and adults.
Properties include live action television, Hollywood content formatted for distribution through multiple channels,
family sports DVD entertainment, music properties, 3D and 2D family and adult animations and animated films. The properties
are designed to produce a range of early stage commercial returns, multiple revenue streams and significant “blue sky”
revenue potential. For more background information please visit www.thecreativefarm.com.
